Brendan O’Connell



Crannora Consulting, Ltd

Brendan is an energetic and creative consultant capable of identifying strategic possibilities, completing technical and market analyses of major new business opportunities and delivering value through leading edge products and services.

Initially trained as a mechanical design engineer, Brendan has been involved in technical, commercial and leadership aspects of product innovation at a senior executive level for several international businesses. He has amassed experience across a range of industries including: agricultural technology (Head of Strategy and Product, Tru-Test Group), consumer electronics (R&D Manager, Navman), telecommunications (Mechanical Team Lead, Nokia) and bio-medical (Senior Project Manager, BioMedical Research).

Over the last decade of work in the Agritech sector, Brendan has developed a strong affinity with the primary sector: its people and its purpose. He is particularly interested in the role of technology in protecting, unlocking and amplifying value from primary produce.

Brendan is Vice Chairman of the Precision Agriculture Association established in 2013. PAANZ encourages understanding and development of precision agriculture farm practices appropriate to NZ farming systems.