Paul O'Brien

Project Manager

Project Manager

Export New Zealand
Paul started his health care career with European Pharmaceutical Companies in 1977 in both sales and sales management, and then moved to a NZ Healthcare Company called PSM. Paul performed various functional roles in PSM including Sales & Marketing Manager, Operations Manager, Plant Manager, Amcal Board Member and finally GM Marketing. During this time Paul completed 9 continuous years at University part time, completing a Management Diploma, Marketing Diploma and MBA from Auckland University. In 2005 Blackmore’s NZ Limited approached PSM to integrate this supplement company. This was a very successful J/V and allowed Paul to move from the “sickness” industry to “wellness”. After 2-3 years with Blackmore’s, Paul accepted a CEO role with Good Health Products Limited for 3 years then moved to Easiyo in December 2009 as their first professional CEO to consolidate the Westland 100% acquisition. In the 4 years with Easiyo Paul nearly doubled sales from $25m to $47m and significantly increased penetration in Asia as well as the EU. Paul planned the building of a new warehouse in 2012 and gained NZTE financial support for investment in China in 2013.