We felt ExportNZ provided training and mentoring support for exporters by exporters. We saw excellent value in having some mentors come in and provide objective and strategic thoughts, fresh perspectives about how to take current market opportunities, maximise those whilst looking 5, 10, 15 years ahead through the experience of those who have walked in your shoes. In the first introductory 2-hour session, we have really got down to the nuts and bolts of Parrs as a business, what we're wanting to achieve and how those mentors can help support us. Engaging in Excelerate100 is a must. We've been going a long time, mucking in and doing it ourselves. But having that real-world independent advice and support at a very senior level is something you can't get in your own business without having that experience.
Director, International Business Development - Parr's Products