Conference series


Export excelerator 

An opportunity to learn from New Zealand’s leading exporters on how they are applying best practice across all elements of their international growth strategy. 


Friday 9 August 2019


EMA Business Hub, 145 Khyber Pass Road, Grafton, Auckland


7:15am Registration/finger food breakfast & networking

8:00am MC to Welcome, Catherine Lye – Regional Manager, ExportNZ Auckland

8:05am Presentation: Richard Conway - Chief Executive Officer at PureSEO

8:25am Presentation: Sarah Sherriff - Head of Export and Finance at FIX & FOGG

8:50am Breakout sessions 

BREAKOUT #1: The pace of digital change

The biggest areas of change are supply chain and environmental risk. Tensions in the geo-political landscape are creating uncertainty in supply chains. The overall risk landscape is also exacerbated by the pace of technological change and the move to a technology-connected world including the Internet of Things (IoT). The shifts in technology are creating strategic risks for all businesses and you really need to understand the impacts.  

Our four panelists will share how their business has coped and is addressing these risks in their business

Nick Coubray - CEO - Howick Ltd
Eddy Pereira - General Manager - Fisher & Paykel Healthcare
Wade Gillooly - Chief Bagel Guy - ABE's Bagels Ltd
Jeremy Turner - VP Operations and Supply Chain - Aeroqual

BREAKOUT #2: Services sector provides risk, but opportunity

Exporting services can be more difficult and risky in comparison to products, because they are intangible, where physical products can be touched, tested and compared.  Again, international success relies on understanding the global risk landscape. Whether it is trade barriers or variances in employment levels, trying to understand what’s going on in different markets can be intimidating for a lot of New Zealand SMEs.

Our four panelists will share their experience of the risk landscape for businesses in the services sector

Richard Conway - Founder & CEO - PureSEO
Carmen Vicelich - Chief Executive Officer - Valocity

Roy Moody - Chief Executive Officer - vWork

BREAKOUT #3: Innovation is crucial to risk planning

Innovative companies are better equipped to manage risks. Businesses that demonstrate agility are typically also those tackling risks imposed by the wider environment. Innovation can take many forms, but in today’s competitive economy it’s about solving a solution for a customer. The future belongs to businesses that embrace the new power of the customer in a global, direct and transparent marketplace. 

Our four panelists will share innovative strategies they are employing to future-proof their business

Sarah Sherriff - Head of Export and Finance - Fix & Fogg
Pablo Kraus - Managing Director - Ecostore
Jarred Clayton - Chief Operating Officer - EROAD

BREAKOUT #4: Fire drill as a risk mitigation tactic

Today, risk has taken on a bigger role and has moved into the executive suite. Think of risk mitigation like a fire drill - practicing how to get in and out of a building. That’s what companies need to do across the board, test systems and ensure they have asked the right questions and do proper due diligence.   Every company’s risk tolerances and key issues are different, but all companies need to include risk management in their daily practices.  While a company can’t predict the future, it can be valuable to use the past experiences of others to develop a risk management programme to help you avoid unnecessary risks and ensure your future success.  

Our four panelists will share examples of how planning for the unexpected and being proactive instead of reactive paid off in their business

Fiona Carrick - Group Manager Resilience Integration and Governance - Fonterra
Natalie Bilyard - Group General Manager - Glidepath Ltd
Richard Marshall - General Manager Supply Chain - Douglas Pharmaceuticals
Brian Astridge - Group Technical Services Manager - Tegel Foods Ltd

10:30am  Morning tea and networking

11:00am Presentation: David Mahon - Founder and Executive Chairman of Mahon China Investment Management Limited.

11:20am  Catherine Lye - Regional Manager, ExportNZ Auckland

11:30am Event closes


Excelerate100 participants                      

2 complimentary tickets 

NZTE Export Essentials participants

Member rate applies

EMA/ExportNZ members                        


$295 + GST

$590 + GST

For 2 people:  2nd ticket ½ price

For 3 people:  2nd ticket ½ price & 3rd ticket complimentary


Kathy McCombe - Programme Manager, ExportNZ Auckland 


Phone 09 367 0989